Whilst the Linaro Forge tools are primarily targeted at debugging/profiling HPC applications, they still can provide value when optimising, tracking, and comparing the performance of traditional Linux applications being worked on by Linaro's engineering and services team (e.g. in support of cross-architecture porting). In this talk I will outline why you may want to use Linaro Forge tools, how to go about doing so, and how to engage with the Forge team to get support or offer feedback.