Kite Email Campaigns
Send targeted email communications to your event participants.
Quick Access (Organizers only)
Go to My Events → Select an event → Communication
Go to My Events → Select an event → Communication
Overview
Email campaigns allow you to:
- Send bulk emails
- Target specific groups
- Use templates
- Track delivery
Creating a Campaign
Step 1: Start New Email
- Go to Communications
- Click "+ New Email"
Step 2: Compose Email
Subject Line
Write a clear, compelling subject:
- Keep under 50 characters
- Be specific
- Create interest
Email Body
Use the rich text editor:
- Format text (bold, italic)
- Add links
- Insert images
- Create lists
Step 3: Select Recipients
Choose who receives the email:
- All registered attendees
- Specific roles
- Ticket types
- Custom filters
Step 4: Review and Send
- Preview your email
- Send test to yourself
- Send to all recipients
Email Editor
Formatting Options
| Option | Use |
|---|---|
| Bold | Emphasize text |
| Italic | Italicize text |
| Headings | Section headers |
| Lists | Bullet/numbered items |
| Links | Hyperlinks |
| Images | Visual content |
Adding Links
- Select text
- Click link icon
- Enter URL
- Save
Adding Images
- Click image icon
- Upload or enter URL
- Set size
- Insert
Recipient Targeting
By Role
Target specific roles:
- ☐ Organizers
- ☐ Speakers
- ☐ Attendees
- ☐ Sponsors
- ☐ Evaluators
By Ticket Type
Target ticket holders:
- ☐ Early Bird
- ☐ Standard
- ☐ VIP
- ☐ Workshop
Combined Filters
Target intersections:
- VIP ticket holders who are speakers
- Attendees from specific country
- Registered after certain date
Exclusions
Exclude specific groups:
- Already contacted
- Specific ticket types
- Certain roles
Personalization
Available Variables
| Variable | Output |
|---|---|
%firstname% |
John |
%lastname% |
Smith |
%email% |
john@example.com |
%event_name% |
Tech Summit 2024 |
%event_date% |
June 15, 2024 |
%ticket_type% |
VIP |
Using Variables
Insert in your email:
Hello %firstname%,
Thank you for registering for %event_name%!
Your %ticket_type% ticket gives you access to...
Result
Hello John,
Thank you for registering for Tech Summit 2024!
Your VIP ticket gives you access to...
Sending Options
Send Immediately
- Click "Send Now"
- Confirm recipients
- Email sends immediately
Schedule for Later
- Click "Schedule"
- Select date and time
- Confirm
- Email queued
Save as Draft
- Click "Save Draft"
- Return later to edit
- Send when ready
Email Templates
Using Templates
- Click "Templates"
- Select template
- Customize content
- Send
Creating Templates
- Write your email
- Click "Save as Template"
- Name the template
- Reuse later
Common Templates
| Template | Use Case |
|---|---|
| Registration Confirmation | Post-registration |
| Event Reminder | Before event |
| Schedule Update | Changes announced |
| Thank You | Post-event |
Tracking
View Sent History
- Go to Communications
- See all sent campaigns
- View details:
- Recipients count
- Send date
- Status
Campaign Status
| Status | Description |
|---|---|
| Draft | Not sent |
| Scheduled | Queued |
| Sending | In progress |
| Sent | Completed |
| Failed | Error occurred |
Best Practices
Subject Lines
Good:
- "Your schedule for Tech Summit"
- "Action required: Confirm your talk"
- "3 days until Tech Summit!"
Avoid:
- "Newsletter" (boring)
- "URGENT!!!" (spammy)
- Very long subjects
Content
- Keep it concise
- Clear call to action
- Mobile-friendly
- Proofread carefully
Timing
- Avoid weekends
- Consider time zones
- Don't over-communicate
- Space out emails
Testing
- Always send test first
- Check on mobile
- Verify links work
- Review personalization
Previous: Invoices & Refunds Next: Templates & Variables