Kite Pricing Strategies
Optimize your ticket pricing for maximum registration and revenue.
Pricing Models
Tiered Pricing
Different prices at different times:
| Tier | Timing | Price | Savings |
|---|---|---|---|
| Super Early Bird | First 2 weeks | €79 | 40% off |
| Early Bird | Weeks 3-6 | €99 | 25% off |
| Standard | Weeks 7-14 | €129 | Full price |
| Late | Final 2 weeks | €149 | Premium |
Audience-Based Pricing
Different prices for different groups:
| Audience | Price | Verification |
|---|---|---|
| Professional | €149 | Standard |
| Student | €49 | Student ID |
| Academic | €99 | .edu email |
| Group (5+) | €119 each | Min quantity |
Package Pricing
Bundle offerings:
| Package | Includes | Price |
|---|---|---|
| Conference Only | Sessions access | €129 |
| Conference + Workshop | + 1 workshop | €199 |
| All Access | Everything | €299 |
Setting Prices
Cost Considerations
| Cost Type | Examples |
|---|---|
| Venue | Rental, A/V, catering |
| Speakers | Travel, accommodation |
| Marketing | Ads, design, promotion |
| Staff | Organizers, volunteers |
| Platform | Kite, payment fees |
Pricing Formula
Break-even Price = Total Costs / Expected Attendees
Target Price = Break-even + Margin
Market Research
- Compare similar events
- Survey potential attendees
- Test price sensitivity
Implementing in Kite
Create Ticket Tiers
For each tier:
- Create new ticket
- Set name and price
- Set availability dates
- Configure quantity
Example Setup
Super Early Bird
- Price: €79
- Start: Jan 1
- End: Jan 14
- Quantity: 50
Early Bird
- Price: €99
- Start: Jan 15
- End: Feb 28
- Quantity: 100
Standard
- Price: €129
- Start: Mar 1
- End: Jun 15
- Quantity: 200
Managing Transitions
Automatic Transitions
Set dates to auto-switch:
- Super Early Bird ends Jan 14
- Early Bird starts Jan 15
- No manual intervention
Manual Control
For flexibility:
- Monitor sales
- Extend popular tiers
- End tiers early
Extension Strategy
If sales slow:
- Extend early bird
- Announce extension
- Create urgency
Revenue Optimization
Early Bird Benefits
- Cash flow early
- Marketing momentum
- Commitment from attendees
Late Price Benefits
- Captures last-minute
- Values urgency
- Higher per-ticket revenue
Finding Balance
| Goal | Strategy |
|---|---|
| Maximize attendance | Lower prices |
| Maximize revenue | Tiered pricing |
| Balance both | Moderate early bird |
Communication
Announcing Prices
- Be clear about deadlines
- Show value at each tier
- Create urgency
Example Messages
Early Bird Launch:
"Super Early Bird tickets available now! Save 40% when you register before Jan 14. Only 50 tickets at this price!"
Deadline Reminder:
"Early Bird ends Friday! Get your €99 ticket before prices increase to €129."
Best Practices
Do
- Start with early pricing
- Create clear deadlines
- Show savings
- Limit quantities
- Communicate transitions
Don't
- Change prices erratically
- Surprise with increases
- Hide the "catch"
- Overcomplicate tiers
Transparency
Always be clear about:
- What's included
- When prices change
- What affects price
Previous: Creating Tickets Next: Coupon Codes