Coupon Codes

Create discount codes for promotional pricing.

Overview

Coupons allow you to:

• Offer targeted discounts
• Track promotional campaigns
• Reward specific groups
• Create exclusive deals

Creating a Coupon

Step 1: Access Coupons

1. Go to Tickets > Coupons
2. Click "+ New Coupon"

Step 2: Configure Coupon

Field	Description	Example
Code	Unique code	SPEAKER20
Discount Type	Percentage or fixed	Percentage
Discount Value	Amount off	20
Usage Limit	Max total uses	50
Expiration	Valid until	Dec 31, 2024

Step 3: Set Restrictions

Restriction	Description
Specific Tickets	Apply to certain tickets only
Per-User Limit	Max uses per person
Minimum Purchase	Min order value

Step 4: Save

Click "Create Coupon" to activate.

Discount Types

Percentage Discount

Off the total price:

• Code: SAVE20
• Type: Percentage
• Value: 20
• Result: 20% off

Fixed Amount Discount

Flat amount off:

• Code: FLAT50
• Type: Fixed
• Value: 50
• Result: €50 off

Free Ticket

100% discount:

• Code: SPEAKER
• Type: Percentage
• Value: 100
• Result: Free ticket

Coupon Settings

Basic Settings

Setting	Description
Code	What users enter
Description	Internal notes
Active	Enable/disable

Discount Settings

Setting	Options
Type	Percentage / Fixed amount
Value	Discount amount

Usage Limits

Setting	Description
Total Uses	Max uses across all users
Per-User	Max uses per person
Unlimited	No limit

Validity Period

Setting	Description
Start Date	When coupon becomes valid
End Date	When coupon expires
No Expiration	Always valid

Restrictions

Setting	Description
Specific Tickets	Only works on selected tickets
Minimum Order	Min purchase required

Common Coupon Types

Speaker Discount

For speakers:

• Code: SPEAKER100
• Discount: 100%
• Limit: 1 per user
• Tickets: All

Sponsor Passes

For sponsors:

• Code: SPONSORGOLD
• Discount: 100%
• Limit: 10 total
• Tickets: VIP only

Group Discount

For groups:

• Code: GROUP15
• Discount: 15%
• Minimum: 5 tickets

Partner Promotion

For partners:

• Code: PARTNER20
• Discount: 20%
• Expiration: Mar 31

Early Subscriber

For email subscribers:

• Code: EARLYBIRD10
• Discount: 10%
• Extra on top of early bird

Managing Coupons

View All Coupons

1. Go to Tickets > Coupons
2. See list with:
   • Code
   • Discount
   • Uses
   • Status

Edit Coupon

1. Click on coupon
2. Modify settings
3. Save

Disable Coupon

1. Open coupon
2. Toggle "Active" off
3. Save

Or let it expire naturally.

Delete Coupon

1. Open coupon
2. Click "Delete"
3. Confirm

Coupon Usage

How Attendees Use

1. Go to registration
2. Select tickets
3. Enter coupon code
4. Click "Apply"
5. See discount applied
6. Complete checkout

Error Messages

Error	Cause
Invalid code	Typo or doesn't exist
Expired	Past expiration date
Usage limit reached	All uses consumed
Not applicable	Wrong ticket type

Tracking Usage

Usage Reports

View coupon performance:

• Total uses
• Revenue impact
• Popular codes

Export Data

1. Go to Coupons
2. Click "Export"
3. Download report

Best Practices

Code Design

Good codes:

• SPEAKER2024
• EARLYBIRD
• PARTNER20

Avoid:

• xK9mN2 (hard to type)
• free (too obvious)
• discount (generic)

Distribution

• Share privately with intended audience
• Track source of each code
• Limit public codes

Monitoring

• Check usage regularly
• Watch for abuse
• Adjust limits if needed

Communication

• Clear instructions
• Deadline reminders
• Confirmation of discount

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