Sponsor Packages
Create and manage sponsorship tiers for your event.
Overview
Sponsor packages define:
- Sponsorship tiers
- Benefits per tier
- Pricing
- Deliverables
Creating Packages
Step 1: Access Sponsorship
- Go to Sponsors
- Click "Packages" or "Manage Packages"
- Click "+ New Package"
Step 2: Define Package
| Field | Description | Example |
|---|---|---|
| Name | Package tier | "Gold Sponsor" |
| Description | What's included | "Premium visibility..." |
| Price | Cost | €5,000 |
| Quantity | Available spots | 5 |
Step 3: Add Benefits
List what sponsors receive:
- Logo placement
- Booth space
- Speaking opportunity
- Attendee access
- Marketing inclusion
Step 4: Save
Click "Create Package" to save.
Package Tiers
Common Structure
| Tier | Price Range | Benefits Level |
|---|---|---|
| Platinum | €10,000+ | Maximum exposure |
| Gold | €5,000-10,000 | High visibility |
| Silver | €2,500-5,000 | Moderate presence |
| Bronze | €1,000-2,500 | Basic inclusion |
Example Benefits Matrix
| Benefit | Platinum | Gold | Silver | Bronze |
|---|---|---|---|---|
| Logo on website | ✓ Large | ✓ Medium | ✓ Small | ✓ Small |
| Social media mention | ✓ 5x | ✓ 3x | ✓ 1x | ✗ |
| Email mention | ✓ | ✓ | ✗ | ✗ |
| Booth space | ✓ Premium | ✓ Standard | ✗ | ✗ |
| Speaking slot | ✓ | ✗ | ✗ | ✗ |
| Attendee list | ✓ | ✓ | ✗ | ✗ |
| Free tickets | 10 | 5 | 3 | 2 |
Managing Packages
View Packages
- Go to Sponsors > Packages
- See all packages
- View availability
Edit Package
- Click on package
- Modify details
- Save changes
Delete Package
- Open package
- Click "Delete"
- Confirm
Note: Can't delete packages with assigned sponsors.
Assigning Sponsors
Add Sponsor to Package
- Go to Sponsors
- Click "+ Add Sponsor"
- Enter sponsor details:
- Company name
- Contact person
- Select package
- Save
Sponsor Information
| Field | Description |
|---|---|
| Company Name | Sponsor organization |
| Contact Name | Primary contact |
| Contact Email | Email address |
| Package | Selected tier |
| Logo | Company logo |
Sponsor Deliverables
Setting Up Tasks
For each package, define tasks:
- Go to package settings
- Click "Tasks" or "Deliverables"
- Add items:
| Task | Deadline | Responsible |
|---|---|---|
| Submit logo | 30 days before | Sponsor |
| Provide bio | 30 days before | Sponsor |
| Send booth materials | 14 days before | Sponsor |
| Set up booth | Day before | Sponsor |
Tracking Completion
Monitor sponsor progress:
- Go to Sponsors
- View task completion
- Follow up on pending
Sponsor Communication
Onboarding Email
After signing:
Welcome as a [Package] Sponsor!
Next steps:
1. Complete sponsor profile
2. Submit logo (deadline: [date])
3. Review deliverables checklist
4. Contact us with questions
Sponsor portal: [link]
Reminder Emails
Send reminders for:
- Approaching deadlines
- Missing items
- Important updates
Reporting
Sponsor Report
Track sponsorship status:
- Package assignments
- Task completion
- Total revenue
- Available spots
Export Data
Download sponsor information:
- Go to Sponsors
- Click "Export"
- Select fields
- Download
Best Practices
Package Design
- Offer clear value at each tier
- Differentiate meaningfully
- Price appropriately
- Limit top tiers
Sponsor Relations
- Communicate proactively
- Provide clear instructions
- Be responsive to questions
- Deliver on promises
Documentation
- Written agreements
- Clear deadlines
- Defined deliverables
- Contact information
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